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The Launch

Nespresso coffee machine with gold table spoon and potted plant

Let’s discuss your property launch. What you should be doing the moment your property hits the local market.

Imagine the set up: You have set your marketing price and your agent has been busy designing your marketing material, ensuring every detail is accurate and ready to launch.

Online property portals such as Rightmove, Zoopla, On The Market and Boomin are the go-to places a buyer will start their search. Typically, 98% of buyers search online and 70% search for property, outside normal high street agent’s office hours.* The use of mobile devices has increased too, with figures suggesting over 70% of buyers use mobile platforms to search.* So make sure your agent is subscribed to all the major channels/platforms/websites as they are integrated to function on mobile devices.

Premium promotion- Stand out in the crowd. When advertising on leading internet property portals, ask your agent about premium listings. There is usually an extra cost to this but by having a premium listing you are expected to achieve 40% more interest.* So it’s a great way to gain exposure for the first 2 weeks of marketing. As a cheeky side-plug here, If you’re marketing your home with ginger, we include this on selected packages at no extra cost.

Viewings take careful consideration too. It is essential every viewing is accompanied. Your agent is paid to sell the property so make sure you let them. Being around during viewings means your viewer can’t really relax, speak freely and absorb all your property has to offer. You may be doing more harm than good- listen to your agent. Sometimes it’s great for a vendor to meet potential buyers eg. you’ve self built, your property is very old or you recently renovated and can cover off any niggles a viewer may have. A carefully planned and structured presentation of your property is key, your agent will guide you through this.

Now on to aesthetic… It is your responsibility to ensure your home is ready. Your agent should arrive in good time ahead of the buyer to check through and prepare your property prior to guests arriving. You can support this by putting on heating/lamps and creating a warm and welcoming environment.

Most buyers will be set to receive alerts from property portals who notify them when a new property comes to market in their search criteria. So you need to strike while the irons hot and have your property ‘viewing read’ within the first few days of marketing should any immediate interest come your way.

It’s important to let your agent know what your viewing ability is. Where possible, be flexible so your agent can offer multiple viewing times. Keeping property excitement by facilitating same day or immediate viewings which make for enthusiastic viewers that feel like they’ve beaten the market flurry.

Finally, work with your agent to react to feedback or discuss offers. Best of luck!

*Source: Rightmove, Which

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