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Blue Sky Thinking

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Why thinking outside the box is beneficial to support your property sale.

It’s clear that property portals are now the first port of call for the majority of buyers. They provide huge amounts of information and data about the local area: schools, transport links, property prices, street maps etc. These platforms get more advanced and detailed year on year.

The property industry is changing with a greater focus on estate agents that are heavily active online but also tap into the tried and tested traditional methods of marketing.

Buyers require access to view properties 24/7 and outside of normal high street hours. The need to think outside the box is essential to a successful estate agent in accommodating the needs of today’s buyer. Having a real person as your agent is number one, you can’t beat that experience and better still, if it is backed with the right technology and marketing tools you’re onto a winner.

It is important that your property is being actively marketed outside the parameters of online property portals too. Active buyers will be regularly searching online, but what about ‘passive buyers’? These are the buyers who aren’t actively looking and are opportunistic e.g buyer who noticed your property as they drove by on the school run or even better, the buyer that always had their eye on your house and wanted to buy if it came onto the market. Targeting these buyers is a bit of an art form!

Make sure you cover the bases to attract attention. A ‘for sale’ board is great for the local passive buyer. Hyper-local social media campaigns as well as an extended reach to other areas beyond your local auidence is a powerful marketing tool, an opportunity where your agent can really target specific buyers. Local papers / magazines and journals are a great resource to extend your property listing, especially in our local area where we have many buyers moving in from further afield for work, or companies like JLR relocating employees who are likely to pick up local guides.

At ginger we utilise all these avenues and many more to reach your potential buyers. Make sure your estate agent is actively involved with the likes of: Facebook,Twitter, Instagram, Pinterest etc. Ensure they are active in your local community and are connected in the local business world. All these elements will support your house sale. All the mediums mentioned are designed to deliver quality leads to your estate agent which in turn will generate you viewings and offers. Any queries, get in touch with our team. :)

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