Relax and let ginger take care of all the hard work...
Selling your home is a big decision. At ginger, we believe that it should be
an exciting, informative and fun experience. We have created a luxury, personal service
where we are always by your side delivering a consultancy style service
to drive you through your home-moving journey.
Why choose ginger?
Ginger is an independent business created around this new modern era of estate agency.
Buyers are demanding more detailed property information at their finger tips and they expect access to estate agents
outside of traditional high street hours. That is why we're available 9am -9pm, Mon-Sat.
We deliver a boutique, lifestyle approach to home presentation, using the latest media technology to market homes
with a strong focus online and across social media platforms.
All supported by traditional values of high-level personal service.
With over 20 years' experience buying & selling property nationwide, who better to have
on your side than ginger's founder, Carl Hemming, supported by his team of local, property-loving experts.
Our team offers a vast understanding of marketing and the sales processes, ensuring a smooth sale.
Ginger champion in providing a detailed, lifestyle approach to marketing homes.
Lifestyle descriptions delivering fun, compelling stories of how your home works, beautiful home-styled photos,
stunning property booklets, 3D floorplans, 360-degree property tours, video presentations and so much more...
We go to great lengths to ensure your home is seen in the best light
and stands out above the competiton across every possible marketing platform.
Our relationship with you..
We get to know you, your property and your circumstances. We will exceed your expecations by delivering
an honest, personal service, supporting you every step of the way.
We don't hide behind computers. We have a friendly relaxed relationship with our clients, one where we work
together and have great communication.
We're a boutique style service and we're not afraid to say no.
Our business is about having a manageable collection of beautiful homes where we can
deliver great service to everyone. We also require our clients to be as committed to selling their home as we are.
So are you just interested or committed?
Discover the difference with ginger..
Carl Hemming & ginger team
With 20 years' experience property developing, Carl understands the importance of presentation and marketing when it comes to achieving a premium price for property.
Carl’s big idea was to create a boutique style consultancy service, deeply personal in nature, working with like minded premium brands and making high frequency contact with every party involved in the process. Sellers would enjoy a stylish,modern, proven and effective platform from which to promote their property for sale, with every home sale individually tailored.
Ginger is made up of a diverse, property-loving team. We're forward thinking and pro-active with a wide skill-set of creative, marketing and property backgrounds.
Carl’s fun and modern approach to property marketing is delivered with traditional values of honesty, professionalism and straight talking.
How We Work
1. Getting your property live
Our property consultant will carry out a well-researched property advice meeting, recommend the right selling package and tailor an appropriate marketing strategy.
Our home-stylist photographer will capture beautiful lifestyle photos, we will create 3D floorplans, video production and all the wonderful selling tools we use to make your home stand above the rest.
Either pop into ginger HQ to view all these details for your final approval before we go live or view them from the comfort of your own home.
We have a launch process, where our stratergy is implemented initially on social media and to our potential buyers on our database to ensure we maximize the marketing techniques.
We then erect 'for sale' signage, launch your property to Rightmove, Zoopla, Onthemarket.com, Prime location and promoted on our social media network.
3. Offer Negotiation
All our potential buyers are qualified, ensuring their funds are in place and proceedable. We carry out legal checks to validate buyers and check out the chain to make sure every link is solid.
Our team provide guidance through negotiations, making sure the buyer is right for you. Once an offer is agreed, we set up sales memos and set the legal teams to work.
Where a buyer may need legal / finacial services we will try to guide them to our partner network to ensure maximum control and a smooth journey.
2. Viewings and feedback
Viewings are confirmed by phone, email / text message. You have a login to our systems to monitor your viewings.
Our team carry out accompanied viewings with a relaxed comprehensive property tour. We ask you to leave the property in our tender care. We arrive in good time to prepare the home, set the lighting, smooth the soft furnishings.. set the scene!
We dont rush our viewings, we want your potential buyers to enjoy and maximize their experience, check the cupboard space, have a sit down and ask questions.
We leave your viewers with a detailed, stylish property brochure to potential buyers as a reference and to make notes. Our brochures are deisgned to stand out.
Our team will give you immediate initial feedback, then follow up the viewing and give you honest and constructive feedback.
4. Managing your sale
Keeping the chain in-tact!
We liaise with buyers, solicitors, mortgage lenders and other estate agents up and down the chain to ensure you are kept informed along the journey on a regular basis by our sales progression specialist and through our 'Mio' app to achieve a successful sale.
With a vast amount of experience our team know the signals, and take the appropriate action to keep the sale pushing forward.
Exchange and completion
The best bit! We will manage key exchange for you upon completion.
Lets get moving... Arrange Valuation
Services we offer
We use the latest technology, from internet and social media technology to ariel drones, alongside traditional methods and prestige partners to get your property noticed. The explosion of mobile technology has seen a huge shift in the way people consume information online. We’ve responded to this trend by making video and digital media an integral part in the way we promote your home.
Our bespoke property service combines tradition and class with technology and innovation. Alongside our innovative hyper-local digital marketing, you can expect to see classy high end property brochures, eye catching “for sale” signage and enjoy your own high touch, personal consultancy service, all tailored to suit your property and your own busy lifestyle.
With ginger property, you enjoy the services of our home-stylist photographer, chosen for their bespoke approach. Not only do we take stunning pictures of your property, but we like to capture your home in action with lifestyle images. All images are edited by the studio team and presented to you for approval prior to publication. These images are deployed accross a wide range of media from websites to social media.
We use locally based CAA licenced pilots to fly drones which capture high quality videos and images outside your property as well as inside the house. Our film industry experts produce high quality video presentations of all around your home. With today’s buyers using the internet far more to find their next home, they demand more online tools at their fingertips, especially video to appreciate a real life feel for your property.
3D Floor plans
Using the latest 3D floor plans we map your property to convey a sense of proportion to your potential buyers. Our providers software even allows buyers to place articles of furniture into the map to visualise how things fit. We can even add a 3D walkthrough of your home.
360-degree property tours
With buyers travelling from far it's important they get to see as much detail as possible to be sure this is the right property for them. With our 360 property tours potential buyers can take their time by virtually walking around the property, viewign a dollshouse image too and taking a good look outside. This is a fantastic tool and can be viewed with V.R too.
Property Video Presentation
Part of gingers Stem package we create a video presentation of your property, with exterior/interior video mixed in with your professional still images, complemented by commentary of key features. The results give your potential buyers a truly all round feel for your property and reference to it’s surroundings & location especially if your buyers are at a distance or new to the area. This looks great on websites and is a powerful tool to promote your property heavily on social media. Works wonderfully with social media and mobile platforms.
'One click sale' - Ten key steps to selling your home for a premium price
"Selling a property in a highly sought after location is easy. However, being able to sell your property ‘as is’ is a great position to be in but attracting a buyer at a ‘premium’ price will give you confidence in your house’s position in the market. Following over 20 years' buying and selling property nationwide, I understand what it takes to find the best buyer and achieve a premium price. Presentation and finding the right estate agent that delivers a tailored marketing strategy is key.
I have created this comprehensive guide to share my knowledge with you, to help you prepare your property for sale and to help you ensure your agent is implementing the key steps to achieve a premium price". Carl Hemming, founder.